Privacy Policy

Introduction

NX is a next-generation Indian technology company building premium wireless earbuds, smart watches, trimmers & personal care devices, soundbars, and home theatre systems. This policy applies whenever you browse our website, place an order, contact support, or otherwise interact with NX.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms, please do not use our website or services.

Information We Collect

We collect information you provide directly to us, information collected automatically as you use our website, and information from third parties such as payment gateways and logistics partners.

How We Use Your Information

• To process and fulfil orders, including payment, shipping, and delivery updates
• To create and manage your account, wishlist, and cart
• To respond to customer support requests and warranty claims
• To send transactional communications (order confirmations, shipping alerts, invoices)
• To send marketing communications where you've opted in, which you can unsubscribe from at any time
• To improve our website, products, and customer experience through analytics
• To detect, prevent, and address fraud, security, or technical issues
• To comply with applicable legal and regulatory obligations

Cookies & Tracking Technologies

We use cookies and similar technologies to keep you signed in, remember items in your cart, understand how visitors use our site, and personalise content and offers.

Types of cookies we use

• Essential — required for core functionality like login, cart, and checkout
• Performance — help us understand site usage to improve speed and design
• Functional — remember your preferences, such as language or recently viewed products
• Marketing — used to show relevant ads and measure campaign performance

You can control or disable cookies through your browser settings at any time. Disabling essential cookies may affect site functionality such as checkout.

Payments & Transaction Security

All payments on NX are processed through PCI-DSS compliant, RBI-authorised payment gateway partners. We do not store your full card number, CVV, or net-banking credentials on our servers at any time.

Transaction data shared with our payment partners is used solely to authorise and process your payment, and is governed additionally by that partner's own privacy policy.

Sharing of Information

We do not sell your personal information. We share information only in the following circumstances:

• Service providers — logistics & courier partners, payment gateways, cloud hosting, SMS/email providers, who process data on our behalf under confidentiality obligations
• Legal requirements — when required to comply with a law, regulation, court order, or valid government request
• Business transfers — in connection with a merger, acquisition, or sale of assets, with continued protection under this policy
• With your consent — for any other purpose disclosed to you at the time of collection

Data Retention

We retain personal information for as long as your account is active or as needed to provide you services, comply with our legal obligations (such as tax and accounting requirements), resolve disputes, and enforce our agreements. Order and invoice records are typically retained for the period required under applicable Indian tax and consumer protection laws.

Your Rights & Choices

Subject to applicable law, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your account and associated personal data
• Withdraw consent for marketing communications at any time
• Request a copy of your data in a portable format

Data Security

We implement reasonable technical and organisational safeguards — including encryption in transit, access controls, and regular security reviews — to protect your information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website and products are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us so we can delete it.

Third-Party Links

Our website may contain links to third-party websites or services we do not control. This policy does not apply to those third parties, and we encourage you to review their respective privacy policies before providing any information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "Last Updated" date at the top of this page will indicate when the policy was last revised. Material changes will be communicated through the website or by email where appropriate.

Grievance Officer & Contact

In accordance with the Information Technology Act, 2000 and rules made thereunder, the contact details of the Grievance Officer are provided below: